Downtown Longmont, recognized as the “Arts District,” is heavily dotted with art galleries, coffee shops, consignment stores and more. The pride of the downtown merchants, such as The Great Frame Up, is demonstrated in the frequent participation in the many events held throughout the year – from ArtLink and Second Friday openings to Longmont Lights, the Downtown Summer Concert Series and more. Downtown stores include kitchen and gourmet food stores, home décor and gift shops, a large framing store/art gallery, as well as do-it-yourself pottery and beading for the creative types. Each of these stores displays its own creativity, charm and personality, and owners often greet their customers not only with a smile, but by name.